The Purpose Institute helps leaders and organizations discover, articulate and align all stakeholders
around a genuine and authentic purpose at the heart of the entity.
What is a purpose?
Simply put, it’s a definitive statement about the difference that you are trying to
make in the world. If you have a purpose and can articulate it with clarity and passion, everything makes
sense; everything flows. You feel good about what you’re doing and clear about how to get there. If you
don't have a clear and easy to articulate core purpose for the work that you do, everything probably
feels a bit chaotic, disjointed and maybe even meaningless.
Whether or not you have a purpose that you can articulate, every organization and individual is capable
of having one. Having a purpose is necessary to thrive over time. No clients are too big or too small,
too special or too mundane to have a purpose if the leadership and the organization believe in it and
are willing to use it as a North Star in all that they do.
We have proven that when you unleash the power of purpose, it creates a sea change in the category in
which one competes. Organizations, leaders and brands with a real and genuine purpose are primed to
deliver success not only in the marketplace but also where it really counts—in the lives of others.